Evaluation Question 3 What have you learned from your audience feedback?
Mattie: Throughout the stages of research and planning and making and putting together both the video digipaks and adverts we have received several amounts of feedback.. Feedback from a variety of sources meant that we could take the advice from others and work on improving all pieces of work. we received feedback for my ancillary texts through different methods. This included Twitter, Blog posts, Facebook, Youtube. Through using the internet we could gain feedback on all ancillary texts form peers, teachers and the public.
Steph: Our first feedback came from the whole class when we put together and presented a pitch about what we plan to achieve and what genre, song etc we are going to use to create the identity of our artist or band.
We received mainly positive feedback from this but also received comments from our classmates and teachers; they seemed to be excited at the prospect of having a party video.
Steph However there were a few concerns about how we would film the party scenes so we could create the illusion that 50+ were present when actually there were only 8. Also the mise en scene had to look effective /realistic and this was stressed by teachers and peers after our pitch.
Mattie: Miss Hammond pointed us in the direction of an advertising campaign for always that we also reigned in for part of our inspiration, the feedback was extremely helpful because it allowed us to gather more inspiration and gain opinions from other peoples perspective, it also allowed us to know we are going in the right direction because we received positive comments.
Steph: We also received feedback from students in the class on our draft video, digipak/ adverts, feedback for the video were comments such as 'Good use of lighting' The lighting was an important part of our video. The lighting had to be correct and look effective, due to us using a projecter screen. We received other comments such as 'the creation of minimalistic party worked well. Is it just girls at your party?' We didn't have as many people as we would've like at the filming. Therefore we had to use very few people in a small space. We previously found an advert that used this similar technique.
Mattie: another comment was that 'The artist could look more dressed up e.g red lipstick' We understand the feedback however we do not agree with this because the style of the band is edgy and quite casual. This is seen throughout the video. Therefore it would give promote the fun/casual and edgy message we wanted.
Steph: Throughout our planning and making we received feedback from our teachers, after our draft was created me, Mattie and our teachers agreed that the party scenes look to forced and almost look like a separate video compared to the screen shots.
Mattie: we made the decision to get rid of all of them because the video started to look very amateur, we then made the decision to keep two of them in front of the screen because we didn’t want to completely scrap our idea, we think this decision completely changed our video for the better meaning it ties together more appropriately and looks more effective.
Steph: We have created a twitter feed for the band this was created in the hope that we could get a range of feedback from the large variety of people could be received by people using the social networking site. However gaining feedback by using this site was slightly restricting because only the people who followed 'Intoxicated' could actually comment or even see the work.
Mattie: We have also shared the video on Facebook in the hope of gaining some more feedback of what people think of the video and this would be valuable because of the age group we are friends with on twitter are around the target market we were aiming for.
Steph: I received really positive comments from my advert and digipak, people liked the image I chose to use and thought that there was a clear running theme that could be distinguished, the only concern someone had was that they felt it may have been too plain but when I started designing an idea I didn’t want to overcrowd anything i wanted to let the pattern and image be the focus.
Mattie: My digipak also received helpful feedback concerning the colour scheme that was completely changed in my final draft. I also received feedback concerning the how my media products suit the type of band. From the feedback on our draft ancillary texts we could really appreciate how important feedback is order to have a fantastic end media product.
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