question 1 SECOND DRAFT

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Inspiration- for our inspiration when starting to gather ideas on what we wanted to achieve and we were going to use our research and planning section, we looked at several different videos, rita oras- how we do we wanted the video to look current and intimate but to also include personality and that is when the party theme came to mind, we loved rita oras video and also looked at dance videos such as a red light dance video.

Other inspiration- we also looked at current films are target market (being people who enjoy clubbing/ dance music aged 16-25) and we came up with the ‘Project x’ theme as a direction to go in.

Song- When starting the research and planning for our media product we decided that we wanted to go down the fun/ party route for our video, we chose an upbeat dance song because we wanted to be it to be current and to be able to be creative with it.

Dance theme- We chose to analyse different current dance/ pop videos, we particularly liked Rita Oras video ‘how we do’ and chose to look at in our research and planning section, we wanted to use this for inspiration because we liked the style used and would reach out to a similar target market as us. We have developed the typical dance video being people in a group or club to reach are final decision of just using our band members but against loud backgrounds to portray the same chaotic appearance. All of the dance/ pop videos we looked at use bright attractive colours so we wanted this to be represented into our video. Mise en scene-  we then decided to research into similar artists so we can develop our ideas for the mise en scene and locations we could interpret into our video, we have stuck to the typical conventions of a music video by using features such as our female artist lip syncing and using shots of the second member of our band dj’ing, we have also challenged typical conventions of music videos by choosing to keep the location on our final version in the same place, although we have kept it in the same place we have changed the background colours and patterns to add variety into the video, the video is also very in your face with the colours we wanted to project an energetic vibe from the video and I think we achieved that with the bold colours and busy patterns.

Band- we wanted to take a different approach towards who makes up our band/ artist, We looked into unique bands such as the ting tings and liked the way they aren’t the stereotypical girl/boy band, so we decided to use a girl and boy combo for ours.

Styling- we wanted the style for our band to be quite casual but very up to date, we didn’t want to overcrowd the video or take anything away from the lip syncing or dj’ing.

Shots- We have decided not to over complicate the lip syncing shots of our female artist because we wanted them to look authentic. We tried to use quirky and fun shots where he female artist is singing, similar to some of the shots seen in ‘how we do’ rita ora.

Digipak and advert- After looking at several different digipaks I felt the layout was the thing I wanted to look into most, I searched different covers and albums to look into where if an image was used and where it was placed, For my digipak and advert I wanted  it to reflect the video and band well, by choosing a bold pattern which is instantly striking I wanted to grab attention, I then chose to have the band  in amongst the pattern so it blocks some of their faces out, I chose to do this because I felt it brings in some of their character as a band but still keeps it mainly about the bold pattern/ style of music. I used the same location in front of the projector screen for my images on the digipak and advert I also used the same image because I felt it shows consistency. My reasons for wanting to put the track list inside the digipak are that I wanted the cover to be bold and simple, I think there is something about a striking image without text all over it that grabs attention, I have taken images of different albums that don’t use the track list on the back cover, i wanted to show where my inspiration for this idea rooted from and that it does work well. I want to justify my decision to keep the back and front cover simple and include the writing inside; i think it works well in the cases I looked at.  I think I have stuck to conventions by using a picture of the band on the cover and typical layout features such as the barcode and record label on the back and track list on the inside cover, I have found several examples of these layouts and used them for inspiration. The record label i have chosen our band to be signed to is XL recordings, i have chosen this because its an up to date record label and i think intoxicated would fit in with the acts already signed up to sony such as Adele and Radiohead.

Our media product develops current videos and advertising for artists, it uses current conventions of music videos and adverts but develops them further by using challenging techniques such as only using one location for our video, the fact that our male member of the band is featured less than our female artist and we concentrate on his hands and the dj’ing, and also my choice for the layout of my digipak not including the tracklist in the traditional place on the back to name a few.