Evaluation question 2 DRAFT

EVALUATION 2. How Effective is the Combination of Your Main Product and Ancillary Texts?

When starting to put together my digipak there where two main points I wanted to carry through them, my first point was that I wanted to keep the ‘loud’ and energetic them running throughout because I think that’s what makes my band so significant and distinctive.

 The second thing I wanted to follow was the idea of their not being too much text, although the video uses a lot of shots with different colours and patterns we didn’t want to over complicate it by using to many people or different locations so I wanted the simplistic approach to also carry through so I decided to only use one block of large text being the track list and then small blocks- the band website etc.

We wanted to make intoxicated modern and unique we did this by creating a distinctive brand for them, We both wanted the advertising to be mainly about the music and genre to reach out to the specific audience we are targeting, in both of our digipacks we only decided to use one image of the band because we didn’t want to make it all about appearance.

I have decided to use black and white as a them through my digipak and advert because in some ways black and white can be more striking than a bright colour and although a lot of bright colours were used in our video the advertising isn’t just for this particular song so I wanted to get it right, I have used the image as a theme because I think it works well in creating an identity for intoxicated. By taking an image starring the pattern that featured in the music video i have made an obvious link to the video once again creating the idea of a 'brand' for intoxicated.