Song- When starting the research and planning for our media product we decided that we wanted to go down the fun/ party route for our video, we chose an upbeat dance song because we wanted to be it to be current and to be able to be creative with it.
Dance theme- We chose to analyse different current dance/ pop videos, we particularly liked Rita Oras video ‘how we do’ and chose to look at in our research and planning section, we wanted to use this for inspiration because we liked the style used and would reach out to a similar target market as us. We have developed the typical dance video being people in a group or club to reach are final decision of just using our band members but against loud backgrounds to portray the same chaotic appearance. All of the dance/ pop videos we looked at use bright attractive colours so we wanted this to be represented into our video. We also looked at current films are target market (being people who enjoy clubbing/ dance music aged 16-25) and we came up with the ‘Project x’ theme as a direction to go in.
Mise en scene- we then decided to research into similar artists so we can develop our ideas for the mise en scene and locations we could interpret into our video, we have stuck to the typical conventions of a music video by using features such as our female artist lip syncing and using shots of the second member of our band dj’ing, we have also challenged typical conventions of music videos by choosing to keep the location on our final version in the same place, although we have kept it in the same place we have changed the background colours and patterns to add variety into the video, the video is also very in your face with the colours we wanted to project an energetic vibe from the video and I think we achieved that with the bold colours and busy patterns.
Band- we wanted to take a different approach towards who makes up our band/ artist, We looked into unique bands such as the ting tings and liked the way they aren’t the stereotypical girl/boy band, so we decided to use a girl and boy combo for ours.
Styling- we wanted the style for our band to be quite casual but very up to date, we didn’t want to overcrowd the video or take anything away from the lip syncing or dj’ing.
Shots- We have decided not to over complicate the lip syncing shots of our female artist because we wanted them to look authentic.
Digipak and advert- For my digipak and advert I wanted it to reflect the video and band well, by choosing a bold pattern which is instantly striking I wanted to grab attention, I then chose to have the band in amongst the pattern so it blocks some of their faces out, I chose to do this because I felt it brings in some of their character as a band but still keeps it mainly about the bold pattern/ style of music, I think I have stuck to conventions by using a picture of the band on the cover and typical layout features such as the barcode and record label on the back and track list on the inside cover, I have found several examples of these layouts and used them for inspiration.
You need to answer the question with explicit references to both your work and any other videos, digipaks and adverts that you used for ideas/inspiration. You need to write more than you have for the two ancillary products. Also keep referring to the words from the question that are applicable:use, develop or challenge forms and conventions of real media products. Look again at Steph Jarram's or Becca Whitmore's evaluation for help.
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