Evaulation question 3 DRAFT

Evaluation Question 3 What have you learned from your audience feedback?

Throughout the stages of research and planning and making and putting together both the video digipaks and adverts we have received several amounts of feedback..

Are first feedback came from the whole class when we put together and presented a pitch about what we plan to achieve and what genre, song etc we are going to use to create the identity of our artist or band, we received mainly positive feedback from this but also received comments about how we were going to make the party scenes look not so staged and like a party but using not as many people because we weren’t able to get our hands on enough people that would really be involved in the party, we were pointed in the direction of an advertising campaign for always that we also reigned in for part of our inspiration, the feedback was extremely helpful because it allowed us to gather more inspiration and gain opinions from other peoples perspective, it also allowed us to know we are going in the right direction because we received positive comments.

We also received feedback from our peers in the class on our draft video and digipak/ adverts, video: featuring comments such as 'Good use of lighting' The lighting was an important part of our video. The lighting had to be correct and look effective, due to us using a projecter screen. 'the creation of minimalistic party worked well. Is it just girls at your party?'  We didn't have as many people as we would've like at the filming. Therefore we had to use very few people in a small space. We previously found an advert that used this similar technique. 'The artist could look more dressed up e.g red lipstick' We understand the feedback however we do not agree with this because the style of the band is edgy and quite casual. This is seen throughout the video. Therefore it would give promote the fun/casual and edgy message we wanted.

Throughout our planning and making we received feedback from our teachers, after our draft was created me, Mattie and our teachers agreed that the party scenes look to forced and almost look like a separate video compared to the screen shots so we made the decision to get rid of all of them apart from two in front of the screen, we think this decision completely changed our video for the better meaning it ties together more appropriately and looks more effective.

We have created a twitter feed for the band and have also shared the video on facebook in the hope of gaining some more feedback of what people think of the video from the target market we are aiming for.